diff --git a/build.rs b/build.rs
--- a/build.rs
+++ b/build.rs
@@ -331,7 +331,8 @@
     run_and_log(&mut cmd, &build_dir.join("config.log"));
 
     // Make:
-    let make = make_cmd(&host);
+    let make = read_and_watch_env("MAKE").unwrap_or_else(|_| make_cmd(&host).to_owned());
+    let make = make.as_str();
     run(&mut make_command(make, &build_dir, &num_jobs));
 
     // Skip watching this environment variables to avoid rebuild in CI.