diff --git a/codex-rs/core/src/error.rs b/codex-rs/core/src/error.rs
index 80d60619dd..439bda3330 100644
--- a/codex-rs/core/src/error.rs
+++ b/codex-rs/core/src/error.rs
@@ -460,6 +460,12 @@ impl std::fmt::Display for UsageLimitReachedError {
                 "You've hit your usage limit.{}",
                 retry_suffix(self.resets_at.as_ref())
             ),
+            Some(PlanType::Unknown(plan))
+                if plan.eq_ignore_ascii_case("self_serve_business_usage_based") =>
+            {
+                "You've hit your usage limit. Contact your admin to add credits to continue."
+                    .to_string()
+            }
             Some(PlanType::Unknown(_)) | None => format!(
                 "You've hit your usage limit.{}",
                 retry_suffix(self.resets_at.as_ref())
diff --git a/codex-rs/core/src/error_tests.rs b/codex-rs/core/src/error_tests.rs
index 51cbf42dde..22a8ec564a 100644
--- a/codex-rs/core/src/error_tests.rs
+++ b/codex-rs/core/src/error_tests.rs
@@ -243,6 +243,26 @@ fn usage_limit_reached_error_formats_business_plan_without_reset() {
     );
 }
 
+#[test]
+fn usage_limit_reached_error_formats_self_serve_business_usage_plan() {
+    let base = Utc.with_ymd_and_hms(2024, 1, 1, 0, 0, 0).unwrap();
+    let resets_at = base + ChronoDuration::hours(1);
+    with_now_override(base, move || {
+        let err = UsageLimitReachedError {
+            plan_type: Some(PlanType::Unknown(
+                "self_serve_business_usage_based".to_string(),
+            )),
+            resets_at: Some(resets_at),
+            rate_limits: Some(Box::new(rate_limit_snapshot())),
+            promo_message: None,
+        };
+        assert_eq!(
+            err.to_string(),
+            "You've hit your usage limit. Contact your admin to add credits to continue."
+        );
+    });
+}
+
 #[test]
 fn usage_limit_reached_error_formats_default_for_other_plans() {
     let err = UsageLimitReachedError {
diff --git a/docs/images/self-serve-business-usage-limit.png b/docs/images/self-serve-business-usage-limit.png
new file mode 100644
index 0000000000..6c4b1d983f
Binary files /dev/null and b/docs/images/self-serve-business-usage-limit.png differ