diff --git a/src/config/eol_rule.rs b/src/config/eol_rule.rs
index 85a0bd3..598bdfe 100644
--- a/src/config/eol_rule.rs
+++ b/src/config/eol_rule.rs
@@ -1,3 +1,5 @@
+use std::fmt;
+
 use serde::{Deserialize, Serialize};
 
 use crate::{Retention, eol_cmd::EolCmd};
@@ -12,6 +14,55 @@ pub(crate) struct EolRule {
     command: String,
 }
 
+impl fmt::Display for EolRule {
+    fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
+        if !self.retention.is_empty() {
+            let count = &self.retention[2..];
+            let count = count.parse::<usize>().unwrap();
+            let period = match self.retention.chars().nth(0) {
+                Some('d') => {
+                    if count == 1 {
+                        "day"
+                    } else {
+                        "days"
+                    }
+                }
+                Some('w') => {
+                    if count == 1 {
+                        "week"
+                    } else {
+                        "weeks"
+                    }
+                }
+                Some('m') => {
+                    if count == 1 {
+                        "month"
+                    } else {
+                        "months"
+                    }
+                }
+                Some('y') => {
+                    if count == 1 {
+                        "year"
+                    } else {
+                        "years"
+                    }
+                }
+                Some(_) => unreachable!(),
+                None => unreachable!(),
+            };
+            write!(
+                f,
+                "Rule #{} is active on {} and applies when the message is {count} {period} old.",
+                self.id,
+                self.labels.join(", ")
+            )
+        } else {
+            write!(f, "Complete retention rule not set.")
+        }
+    }
+}
+
 impl EolRule {
     pub(crate) fn new(id: usize) -> Self {
         EolRule {
@@ -38,3 +89,56 @@ impl EolRule {
         self.id
     }
 }
+
+#[cfg(test)]
+mod test {
+    use crate::{Retention, config::eol_rule::EolRule};
+
+    #[test]
+    fn test_display_for_eol_rule_5_years() {
+        let retention = Retention::new(crate::MessageAge::Years(5), true);
+        let mut rule = EolRule::new(1);
+        rule.set_retention(retention);
+        assert_eq!(
+            "Rule #1 is active on retention/5-years and applies when the message is 5 years old."
+                .to_string(),
+            rule.to_string()
+        );
+    }
+
+    #[test]
+    fn test_display_for_eol_rule_1_month() {
+        let retention = Retention::new(crate::MessageAge::Months(1), true);
+        let mut rule = EolRule::new(2);
+        rule.set_retention(retention);
+        assert_eq!(
+            "Rule #2 is active on retention/1-months and applies when the message is 1 month old."
+                .to_string(),
+            rule.to_string()
+        );
+    }
+
+    #[test]
+    fn test_display_for_eol_rule_13_weeks() {
+        let retention = Retention::new(crate::MessageAge::Weeks(13), true);
+        let mut rule = EolRule::new(3);
+        rule.set_retention(retention);
+        assert_eq!(
+            "Rule #3 is active on retention/13-weeks and applies when the message is 13 weeks old."
+                .to_string(),
+            rule.to_string()
+        );
+    }
+
+    #[test]
+    fn test_display_for_eol_rule_365_days() {
+        let retention = Retention::new(crate::MessageAge::Days(365), true);
+        let mut rule = EolRule::new(4);
+        rule.set_retention(retention);
+        assert_eq!(
+            "Rule #4 is active on retention/365-days and applies when the message is 365 days old."
+                .to_string(),
+            rule.to_string()
+        );
+    }
+}